A single gallon of paint can run anywhere from $20 to $80 per gallon. Professionals get a contractor discount of anywhere from 25 to 50 percent. For rough siding, like stucco, you’ll need to use 10% to 20% more paint. Some textures, like wood and stucco, require extra paint because they have more surface to cover in a tiny area compared to smooth siding. Use the highest quality exterior paint your budget will allow for your project. It will look the nicest and save you money by offering better coverage and durability. Better coverage means fewer coats and fewer work hours. You’ll also go a few years longer without needing to shell out more cash for a new coat. How do you know how much paint you're paying for? Here's some helpful math:

Supplies and Equipment – Scraping, sanding, and stripping tools and supplies; patching compound; power washer rental; primer; caulk; masking supplies; painters’ tape; ladders and scaffolding; paint pans; brushes, sprayers, and roller brushes all cost money, even if you do it yourself. Consider all of those tools and equipment sitting in your garage for the rest of your life vs. paying an experienced painter to do it all for you at a price that saves you weeks of time. Expect to pay $5–$6 per 100 sq. ft. for supplies and materials.
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Supplies and Equipment – Scraping, sanding, and stripping tools and supplies; patching compound; power washer rental; primer; caulk; masking supplies; painters’ tape; ladders and scaffolding; paint pans; brushes, sprayers, and roller brushes all cost money, even if you do it yourself. Consider all of those tools and equipment sitting in your garage for the rest of your life vs. paying an experienced painter to do it all for you at a price that saves you weeks of time. Expect to pay $5–$6 per 100 sq. ft. for supplies and materials. Thornton House Painters
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